Introduction of Privacy Policy for Zenflowie website
Effective Date: [01.10.2024]
Zenflowie (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share information gathered through our marketing website. This policy applies solely to information collected via this website and not to information collected through the Zenflowie application.
1. Data Controller
Zenflowie is the data controller for the personal data collected through this website.
2. Data We Collect
a. Personal Data Provided by Users
We collect personal data when users interact with our website by submitting a contact form or requesting information. This may include:
- Name
- Email Address
- Phone Number
- Any additional details you voluntarily share in communication
b. Automatically Collected Data
We use Google Marketing Tools to collect data automatically, including:
- Google Analytics: to analyze traffic and user interactions.
- Google Tag Manager: for managing and deploying marketing tags.
- Google Ads: for remarketing and tracking the performance of ad campaigns.
- Google Optimize: to perform A/B testing and optimize user experience.
This data may include anonymized information such as IP address, browser type, device, pages visited, and interactions with our content.
3. Purpose of Data Collection
We collect and use data to:
- Provide Information: Respond to inquiries or requests from users.
- Optimize Marketing Efforts: Track campaign performance and conduct A/B testing for content and features.
- Remarketing: Show targeted ads to users on other platforms based on previous interactions with our website.
- Website Improvements: Understand website usage to improve user experience and functionality.
4. Legal Basis for Processing
Our legal bases for processing personal data under GDPR include:
- User Consent: Consent provided when accepting cookies or submitting contact forms.
- Legitimate Interests: To monitor and optimize the website, perform analytics, and conduct marketing and remarketing activities.
5. Data Retention
- Contact Information: Retained for as long as necessary to fulfill the purpose for which it was collected or until a user requests deletion.
- Analytics and Remarketing Data: Retained for 24 months to support ongoing marketing insights and campaign optimization.
6. Cookies and Tracking Technologies
We use cookies to collect and store data for analytics, remarketing, and campaign tracking.
7. Data Sharing
We may share data with third-party service providers to support website functionalities and marketing activities, including:
- Google (Google Marketing Tools): To facilitate analytics, A/B testing, and advertising.
- Remarketing Platforms: Data may be shared with Google Ads, Meta (Facebook), and TikTok for remarketing purposes.
We ensure that third parties processing data on our behalf comply with GDPR requirements.
8. Your Rights
Under GDPR, you have the following rights:
- Access: Request a copy of your personal data.
- Correction: Request correction of inaccurate data.
- Deletion: Request deletion of data when it’s no longer necessary for the purposes for which it was collected.
- Withdraw Consent: Withdraw consent for cookies and marketing activities at any time.
- Restriction: Request a restriction on the processing of your data under certain circumstances.
- Object: Object to data processing for direct marketing purposes.
To exercise these rights, please contact us at [info@zenflowie.com].
9. Changes to This Policy
We may update this Privacy Policy as our practices evolve or as required by law. Users will be notified of any material changes through updates on our website.
10. Contact Information
If you have any questions or concerns about this Privacy Policy or data processing practices, please contact us at:
Email: info@zenflowie.com